s c r o l l d o w n

Come and see what’s behind the doors of the biggest agencies of the North.

Open Agency Night gives creatives, marketeers, advertising professionals and young talent an exclusive opportunity to visit, learn from and meet the people behind the biggest advertising agencies in Leeuwarden and Groningen. Join us on April 21 from 16.00 until 23.00 and discover the magic that’s happening in the North. And don’t forget to visit the afterparty at MICA later that evening!

timetable

17:00
16:00
16:15
16:30
16:45
17:00
17:15
17:30
17:45
18:00
18:15
18:30
18:45
19:00
19:15
19:30
19:45
20:00
20:15
20:30
20:45
21:00
21:15
21:30
21:45
22:00
22:15
22:30
22:45
23:00
Behind The Scenes @ 2-INCH with a DJ and Drinks
16:00 - 23:00

Get to know 2-INCH with some drinks and dances while you’re at it!

Behind The Scenes @ 2-INCH with a DJ and Drinks
16:00 - 23:00

Get to know 2-INCH with some drinks and dances while you’re at it!

Mini Scavenger Hunt + Bull’s Eye + Sharing Is Caring
16:00 - 23:00

Mini Scavenger Hunt
Want to know what Blauwe Zone stands for, what drives us as an organization and what motivates our team? Find out during our mini scavenger hunt!

Bull’s Eye
Discover our Bull’s Eye concept towards brand building

Sharing Is Caring
Food and drinks are important for a happy life. So come over and enjoy some healthy
snacks and drinks while networking!

Mini Scavenger Hunt + Bull’s Eye + Sharing Is Caring
16:00 - 23:00

Mini Scavenger Hunt
Want to know what Blauwe Zone stands for, what drives us as an organization and what motivates our team? Find out during our mini scavenger hunt!

Bull’s Eye
Discover our Bull’s Eye concept towards brand building

Sharing Is Caring
Food and drinks are important for a happy life. So come over and enjoy some healthy
snacks and drinks while networking!

Introduction Blauwe Zone
16:00 - 16:20

What do we do? What makes us unique? What are brands and
campaigns? Presented by Foppe van der Veen.

Introduction Blauwe Zone
16:00 - 16:20

What do we do? What makes us unique? What are brands and
campaigns? Presented by Foppe van der Veen.

Introduction Blauwe Zone
16:30 - 16:50

What do we do? What makes us unique? What are brands and
campaigns? Presented by Foppe van der Veen.

Introduction Blauwe Zone
16:30 - 16:50

What do we do? What makes us unique? What are brands and
campaigns? Presented by Foppe van der Veen.

Introduction Blauwe Zone
17:00 - 17:20

What do we do? What makes us unique? What are brands and
campaigns? Presented by Foppe van der Veen.

Introduction Blauwe Zone
17:00 - 17:20

What do we do? What makes us unique? What are brands and
campaigns? Presented by Foppe van der Veen.

Introduction Blauwe Zone
17:30 - 17:50

What do we do? What makes us unique? What are brands and
campaigns? Presented by Foppe van der Veen.

Introduction Blauwe Zone
17:30 - 17:50

What do we do? What makes us unique? What are brands and
campaigns? Presented by Foppe van der Veen.

The Connection Between a Website and the Customer
16:30 - 16:50

Nowadays anyone can build a website. But what is needed for a website that is really understood by the target audience? A short introduction to an online customer journey, understandable content and guidelines on usability. Presented by Martin de Witte.

The Connection Between a Website and the Customer
16:30 - 16:50

Nowadays anyone can build a website. But what is needed for a website that is really understood by the target audience? A short introduction to an online customer journey, understandable content and guidelines on usability. Presented by Martin de Witte.

The Connection Between a Website and the Customer
17:00 - 17:20

Nowadays anyone can build a website. But what is needed for a website that is really understood by the target audience? A short introduction to an online customer journey, understandable content and guidelines on usability. Presented by Martin de Witte.

The Connection Between a Website and the Customer
17:00 - 17:20

Nowadays anyone can build a website. But what is needed for a website that is really understood by the target audience? A short introduction to an online customer journey, understandable content and guidelines on usability. Presented by Martin de Witte.

The Connection Between a Website and the Customer
17:30 - 17:50

Nowadays anyone can build a website. But what is needed for a website that is really understood by the target audience? A short introduction to an online customer journey, understandable content and guidelines on usability. Presented by Martin de Witte.

The Connection Between a Website and the Customer
17:30 - 17:50

Nowadays anyone can build a website. But what is needed for a website that is really understood by the target audience? A short introduction to an online customer journey, understandable content and guidelines on usability. Presented by Martin de Witte.

The Connection Between a Website and the Customer
18:00 - 18:20

Nowadays anyone can build a website. But what is needed for a website that is really understood by the target audience? A short introduction to an online customer journey, understandable content and guidelines on usability. Presented by Martin de Witte.

The Connection Between a Website and the Customer
18:00 - 18:20

Nowadays anyone can build a website. But what is needed for a website that is really understood by the target audience? A short introduction to an online customer journey, understandable content and guidelines on usability. Presented by Martin de Witte.

DJ M-Vae and Drinks
16:00 - 23:00
DJ M-Vae and Drinks
16:00 - 23:00
Picture Perfect
17:00 - 17:30

Come on and jump in our (in)famous ball pit! Our in-house photographer will create a fun memory of our fabulous Open Agency Night.

Picture Perfect
17:00 - 17:30

Come on and jump in our (in)famous ball pit! Our in-house photographer will create a fun memory of our fabulous Open Agency Night.

The Roast
18:00 - 18:20

Egomaniacs, lots of booze, endless brainstorms and putting in an all nighter just to create the perfect slogan. The world of advertising is full of stigmas and cliches. But as down to earth as we are, let’s make fun of this world together and keep our feet on the ground – comedian Tom Sligting is taking on the whole industry in his roast, including ourselves!

The Roast
18:00 - 18:20

Egomaniacs, lots of booze, endless brainstorms and putting in an all nighter just to create the perfect slogan. The world of advertising is full of stigmas and cliches. But as down to earth as we are, let’s make fun of this world together and keep our feet on the ground – comedian Tom Sligting is taking on the whole industry in his roast, including ourselves!

Sex Sells, or Not?
19:00 - 19:15

In this live podcast we will be talking with the Head of Brands from EDC Retail. EDC Retail is the parent company of brands like EasyToys, Christine Le Duc and Pabo. In an ‘open-minded’ country like ours, it’s surprising that there are still taboos in the advertising world. So how do we make this work?

Sex Sells, or Not?
19:00 - 19:15

In this live podcast we will be talking with the Head of Brands from EDC Retail. EDC Retail is the parent company of brands like EasyToys, Christine Le Duc and Pabo. In an ‘open-minded’ country like ours, it’s surprising that there are still taboos in the advertising world. So how do we make this work?

The Roast
20:00 - 20:20

Egomaniacs, lots of booze, endless brainstorms and putting in an all nighter just to create the perfect slogan. The world of advertising is full of stigmas and cliches. But as down to earth as we are, let’s make fun of this world together and keep our feet on the ground – comedian Tom Sligting is taking on the whole industry in his roast, including ourselves!

The Roast
20:00 - 20:20

Egomaniacs, lots of booze, endless brainstorms and putting in an all nighter just to create the perfect slogan. The world of advertising is full of stigmas and cliches. But as down to earth as we are, let’s make fun of this world together and keep our feet on the ground – comedian Tom Sligting is taking on the whole industry in his roast, including ourselves!

Picture Perfect
20:30 - 21:00

Come on and jump in our (in)famous ball pit! Our in-house photographer will create a fun memory of our fabulous Open Agency Night.

Picture Perfect
20:30 - 21:00

Come on and jump in our (in)famous ball pit! Our in-house photographer will create a fun memory of our fabulous Open Agency Night.

Spread Some Positivity in Groningen + Portfolio Check
16:00 - 17:30

Since we love to spread positivity at Buenaparte, during the night you can create a ‘Positive Propaganda’ poster. Naturally, we are going to walk you through some basic steps first, such as coming up with a strategy, a concept and a design. This design will be turned into a unique poster using markers. The created artworks will be used as an outdoor campaign spread around every corner of Groningen. You might even run into your own design! We estimate this activity will take half an hour.

Spread Some Positivity in Groningen + Portfolio Check
16:00 - 17:30

Since we love to spread positivity at Buenaparte, during the night you can create a ‘Positive Propaganda’ poster. Naturally, we are going to walk you through some basic steps first, such as coming up with a strategy, a concept and a design. This design will be turned into a unique poster using markers. The created artworks will be used as an outdoor campaign spread around every corner of Groningen. You might even run into your own design! We estimate this activity will take half an hour.

Learn Everything About Identity (NL)
18:00 - 18:30

An (interactive) presentation, about your (brand) identity. This talk will be held in Dutch.

Learn Everything About Identity (NL)
18:00 - 18:30

An (interactive) presentation, about your (brand) identity. This talk will be held in Dutch.

Spread Some Positivity in Groningen + Portfolio Check
18:30 - 23:00

Since we love to spread positivity at Buenaparte, during the night you can create a ‘Positive Propaganda’ poster. Naturally, we are going to walk you through some basic steps first, such as coming up with a strategy, a concept and a design. This design will be turned into a unique poster using markers. The created artworks will be used as an outdoor campaign spread around every corner of Groningen. You might even run into your own design! We estimate this activity will take half an hour.

Spread Some Positivity in Groningen + Portfolio Check
18:30 - 23:00

Since we love to spread positivity at Buenaparte, during the night you can create a ‘Positive Propaganda’ poster. Naturally, we are going to walk you through some basic steps first, such as coming up with a strategy, a concept and a design. This design will be turned into a unique poster using markers. The created artworks will be used as an outdoor campaign spread around every corner of Groningen. You might even run into your own design! We estimate this activity will take half an hour.

Stories of A Changing Neighborhood
16:00 - 17:30

This is a presentation about an inspiring project about people, commissioned by the municipality of Groningen. The team that took on the project consists of David (photographer), Sijas (artist) and also Marieke, Chris, Juul, Pascal and Hans. The first two set out to discover the story of every neighborhood in Groningen, the latter, being Buro Reng, functioned as a sounding board, image editor and designer. 

The project is about people. Where they live, how they live, what they feel and think. Other people listen to them, look at them, talk to them, laugh with them and reflect with them. Things like memories, emotions, wishes, frustrations; typical human stuff.

How do you get into contact with people if you don’t know them but are curious about their stories? Do you ring their doorbell? Do you approach them on the streets? Can you take a picture of them? Do you fake a situation? How does a project like this work? How do you organize it? Is it a collaboration or is everybody doing their own thing? 

During our presentation David, Hans, Pascal and Sijas will tell you the whole story, helped by many stories and images. Feel free to ask questions, we’ll do the same!

Stories of A Changing Neighborhood
16:00 - 17:30

This is a presentation about an inspiring project about people, commissioned by the municipality of Groningen. The team that took on the project consists of David (photographer), Sijas (artist) and also Marieke, Chris, Juul, Pascal and Hans. The first two set out to discover the story of every neighborhood in Groningen, the latter, being Buro Reng, functioned as a sounding board, image editor and designer. 

The project is about people. Where they live, how they live, what they feel and think. Other people listen to them, look at them, talk to them, laugh with them and reflect with them. Things like memories, emotions, wishes, frustrations; typical human stuff.

How do you get into contact with people if you don’t know them but are curious about their stories? Do you ring their doorbell? Do you approach them on the streets? Can you take a picture of them? Do you fake a situation? How does a project like this work? How do you organize it? Is it a collaboration or is everybody doing their own thing? 

During our presentation David, Hans, Pascal and Sijas will tell you the whole story, helped by many stories and images. Feel free to ask questions, we’ll do the same!

Stories of A Changing Neighborhood
18:30 - 20:00

This is a presentation about an inspiring project about people, commissioned by the municipality of Groningen. The team that took on the project consists of David (photographer), Sijas (artist) and also Marieke, Chris, Juul, Pascal and Hans. The first two set out to discover the story of every neighborhood in Groningen, the latter, being Buro Reng, functioned as a sounding board, image editor and designer. 

The project is about people. Where they live, how they live, what they feel and think. Other people listen to them, look at them, talk to them, laugh with them and reflect with them. Things like memories, emotions, wishes, frustrations; typical human stuff.

How do you get into contact with people if you don’t know them but are curious about their stories? Do you ring their doorbell? Do you approach them on the streets? Can you take a picture of them? Do you fake a situation? How does a project like this work? How do you organize it? Is it a collaboration or is everybody doing their own thing? 

During our presentation David, Hans, Pascal and Sijas will tell you the whole story, helped by many stories and images. Feel free to ask questions, we’ll do the same!

Stories of A Changing Neighborhood
18:30 - 20:00

This is a presentation about an inspiring project about people, commissioned by the municipality of Groningen. The team that took on the project consists of David (photographer), Sijas (artist) and also Marieke, Chris, Juul, Pascal and Hans. The first two set out to discover the story of every neighborhood in Groningen, the latter, being Buro Reng, functioned as a sounding board, image editor and designer. 

The project is about people. Where they live, how they live, what they feel and think. Other people listen to them, look at them, talk to them, laugh with them and reflect with them. Things like memories, emotions, wishes, frustrations; typical human stuff.

How do you get into contact with people if you don’t know them but are curious about their stories? Do you ring their doorbell? Do you approach them on the streets? Can you take a picture of them? Do you fake a situation? How does a project like this work? How do you organize it? Is it a collaboration or is everybody doing their own thing? 

During our presentation David, Hans, Pascal and Sijas will tell you the whole story, helped by many stories and images. Feel free to ask questions, we’ll do the same!

Stories of A Changing Neighborhood
20:30 - 22:00

This is a presentation about an inspiring project about people, commissioned by the municipality of Groningen. The team that took on the project consists of David (photographer), Sijas (artist) and also Marieke, Chris, Juul, Pascal and Hans. The first two set out to discover the story of every neighborhood in Groningen, the latter, being Buro Reng, functioned as a sounding board, image editor and designer. 

The project is about people. Where they live, how they live, what they feel and think. Other people listen to them, look at them, talk to them, laugh with them and reflect with them. Things like memories, emotions, wishes, frustrations; typical human stuff.

How do you get into contact with people if you don’t know them but are curious about their stories? Do you ring their doorbell? Do you approach them on the streets? Can you take a picture of them? Do you fake a situation? How does a project like this work? How do you organize it? Is it a collaboration or is everybody doing their own thing? 

During our presentation David, Hans, Pascal and Sijas will tell you the whole story, helped by many stories and images. Feel free to ask questions, we’ll do the same!

Stories of A Changing Neighborhood
20:30 - 22:00

This is a presentation about an inspiring project about people, commissioned by the municipality of Groningen. The team that took on the project consists of David (photographer), Sijas (artist) and also Marieke, Chris, Juul, Pascal and Hans. The first two set out to discover the story of every neighborhood in Groningen, the latter, being Buro Reng, functioned as a sounding board, image editor and designer. 

The project is about people. Where they live, how they live, what they feel and think. Other people listen to them, look at them, talk to them, laugh with them and reflect with them. Things like memories, emotions, wishes, frustrations; typical human stuff.

How do you get into contact with people if you don’t know them but are curious about their stories? Do you ring their doorbell? Do you approach them on the streets? Can you take a picture of them? Do you fake a situation? How does a project like this work? How do you organize it? Is it a collaboration or is everybody doing their own thing? 

During our presentation David, Hans, Pascal and Sijas will tell you the whole story, helped by many stories and images. Feel free to ask questions, we’ll do the same!

This Better Be Energetic (Since It’s Located in an Old Power Plant)
18:00 - 23:00

Peek behind the scenes of one of Groningen’s finest agencies: Dizain. Check out the place, the idiots working there and the view from (y)our desk. Obviously with a cocktail in your hand, snack in your belly and some funky tunes to fill those awkward silences at the start…

Looking for creativity? We’ve got you covered. Check out some of our least shabby work and learn about the ideas behind them. Or even better: bring your own creativity! Our creatives are waiting with their Nerf guns to shoot at any idea, portfolio or proposal you bring.

We’ve prepared a couple of talks where we show you the good stuff. Learn more about our beliefs, our methods, and taste the delicious products of some of the brands we’re branding.

And last but not least: Immortalize your name by participating in the naming contest for our brand-new creative room. The winner gets a bronze plaque in that room. For eternity.

This Better Be Energetic (Since It’s Located in an Old Power Plant)
18:00 - 23:00

Peek behind the scenes of one of Groningen’s finest agencies: Dizain. Check out the place, the idiots working there and the view from (y)our desk. Obviously with a cocktail in your hand, snack in your belly and some funky tunes to fill those awkward silences at the start…

Looking for creativity? We’ve got you covered. Check out some of our least shabby work and learn about the ideas behind them. Or even better: bring your own creativity! Our creatives are waiting with their Nerf guns to shoot at any idea, portfolio or proposal you bring.

We’ve prepared a couple of talks where we show you the good stuff. Learn more about our beliefs, our methods, and taste the delicious products of some of the brands we’re branding.

And last but not least: Immortalize your name by participating in the naming contest for our brand-new creative room. The winner gets a bronze plaque in that room. For eternity.

Our Identity of Play
18:30 - 19:00

How do we come up with this stuff?! Well, we simply love what we do. We love branding. Take a look at what we do, how we do it, and most importantly: why we do it. We’ll show you our beliefs and in return you can show us your ‘not really impressed’ face.

Our Identity of Play
18:30 - 19:00

How do we come up with this stuff?! Well, we simply love what we do. We love branding. Take a look at what we do, how we do it, and most importantly: why we do it. We’ll show you our beliefs and in return you can show us your ‘not really impressed’ face.

Snacksual Seduction
19:30 - 20:00

Obviously you want to see some creativity during an Open Agency Night. But who cares for just listening and looking at pretty pictures? You have five senses, and you want to use them! We got you. We’ll present some of our ‘tastiest’ work, while you’re experiencing the drinks and snacks that these brands are all about.

Snacksual Seduction
19:30 - 20:00

Obviously you want to see some creativity during an Open Agency Night. But who cares for just listening and looking at pretty pictures? You have five senses, and you want to use them! We got you. We’ll present some of our ‘tastiest’ work, while you’re experiencing the drinks and snacks that these brands are all about.

Our Identity of Play
20:30 - 21:00

How do we come up with this stuff?! Well, we simply love what we do. We love branding. Take a look at what we do, how we do it, and most importantly: why we do it. We’ll show you our beliefs and in return you can show us your ‘not really impressed’ face.

Our Identity of Play
20:30 - 21:00

How do we come up with this stuff?! Well, we simply love what we do. We love branding. Take a look at what we do, how we do it, and most importantly: why we do it. We’ll show you our beliefs and in return you can show us your ‘not really impressed’ face.

Snacksual Seduction
21:30 - 22:00

Obviously you want to see some creativity during an Open Agency Night. But who cares for just listening and looking at pretty pictures? You have five senses, and you want to use them! We got you. We’ll present some of our ‘tastiest’ work, while you’re experiencing the drinks and snacks that these brands are all about.

Snacksual Seduction
21:30 - 22:00

Obviously you want to see some creativity during an Open Agency Night. But who cares for just listening and looking at pretty pictures? You have five senses, and you want to use them! We got you. We’ll present some of our ‘tastiest’ work, while you’re experiencing the drinks and snacks that these brands are all about.

20 Years of G2K
16:00 - 23:00

G2K recently turned 20. In those two decades we picked up on some things and learned a lot. About ourselves, our profession, about doing creative business. At OAN you’ll encounter 20 things that we’ve casually gained over the years. It may bring you to something. Feel free to pick what you can use.

And since it’s somewhat of a birthday-party we teamed up with new bar Cilinder (opening May, branded by G2K) to pre-taste some of their future signature cocktails.

20 Years of G2K
16:00 - 23:00

G2K recently turned 20. In those two decades we picked up on some things and learned a lot. About ourselves, our profession, about doing creative business. At OAN you’ll encounter 20 things that we’ve casually gained over the years. It may bring you to something. Feel free to pick what you can use.

And since it’s somewhat of a birthday-party we teamed up with new bar Cilinder (opening May, branded by G2K) to pre-taste some of their future signature cocktails.

Open Agency Night at GH+O
16:00 - 23:00

Join our creative carrousel with three floors of music, gif-making, drinks and a nice crowd of enthousiasts.

Open Agency Night at GH+O
16:00 - 23:00

Join our creative carrousel with three floors of music, gif-making, drinks and a nice crowd of enthousiasts.

Five Design Principles That Shake Up Your Audience
16:00 - 17:00

What is design if nobody understands it, reads, feels or sees it? Our designers share their inspiration, inspirators and designprinciples to make work that shakes up your audience.

Five Design Principles That Shake Up Your Audience
16:00 - 17:00

What is design if nobody understands it, reads, feels or sees it? Our designers share their inspiration, inspirators and designprinciples to make work that shakes up your audience.

A Deep Dive into the Black Box of Concepting (NL)
17:30 - 18:30

‘Wow, that’s a great concept’ you hear people say. But what is a concept réally? We take you on a tour through the big black box of concepting and share our vision on what a succesful concept should contain.

The presentation will be in Dutch.

A Deep Dive into the Black Box of Concepting (NL)
17:30 - 18:30

‘Wow, that’s a great concept’ you hear people say. But what is a concept réally? We take you on a tour through the big black box of concepting and share our vision on what a succesful concept should contain.

The presentation will be in Dutch.

Hear Me Out... Let’s Make a Podcast!
18:30 - 19:30

In collaboration with local podcast studio ‘Het Podcastlokaal’ we dive into the world of podcasts. Learn how podcasts can be used in (content) marketing and…be part of the recording of the fictional podcast ‘The mad story at Open Agency Night’. With star of the show: you!

Hear Me Out... Let’s Make a Podcast!
18:30 - 19:30

In collaboration with local podcast studio ‘Het Podcastlokaal’ we dive into the world of podcasts. Learn how podcasts can be used in (content) marketing and…be part of the recording of the fictional podcast ‘The mad story at Open Agency Night’. With star of the show: you!

Hear Me Out... Let’s Make a Podcast!
21:00 - 22:00

In collaboration with local podcast studio ‘Het Podcastlokaal’ we dive into the world of podcasts. Learn how podcasts can be used in (content) marketing and…be part of the recording of the fictional podcast ‘The mad story at Open Agency Night’. With star of the show: you!

Hear Me Out... Let’s Make a Podcast!
21:00 - 22:00

In collaboration with local podcast studio ‘Het Podcastlokaal’ we dive into the world of podcasts. Learn how podcasts can be used in (content) marketing and…be part of the recording of the fictional podcast ‘The mad story at Open Agency Night’. With star of the show: you!

Junction: an Advertising Universe ft. Steff da Campo & Friends, Drinks, Talks and Dancing
16:00 - 23:00

Ready for lift-off? Hop aboard, grab a refreshment and immerse yourself into the world that’s called Junction with drinks, talks, dancing and a stellar performance by Steff da Campo & Friends!

Junction: an Advertising Universe ft. Steff da Campo & Friends, Drinks, Talks and Dancing
16:00 - 23:00

Ready for lift-off? Hop aboard, grab a refreshment and immerse yourself into the world that’s called Junction with drinks, talks, dancing and a stellar performance by Steff da Campo & Friends!

Launching our own Beer Brand
17:00 - 17:30

Discover what’s cooking… erm brewing at Junction, and get to know the story behind the making of our own Bierke! See how we turned a longtime dream into an actual product with a website and a whole world of its own.

Launching our own Beer Brand
17:00 - 17:30

Discover what’s cooking… erm brewing at Junction, and get to know the story behind the making of our own Bierke! See how we turned a longtime dream into an actual product with a website and a whole world of its own.

Advertising Space Race
18:00 - 18:30

Hop on your spaceship and get challenged to the max in an epic face-off about your knowledge of the ad universe! Do you have what it takes?

Advertising Space Race
18:00 - 18:30

Hop on your spaceship and get challenged to the max in an epic face-off about your knowledge of the ad universe! Do you have what it takes?

Launching our own Beer Brand
19:00 - 19:30

Discover what’s cooking… erm brewing at Junction, and get to know the story behind the making of our own Bierke! See how we turned a longtime dream into an actual product with a website and a whole world of its own.

Launching our own Beer Brand
19:00 - 19:30

Discover what’s cooking… erm brewing at Junction, and get to know the story behind the making of our own Bierke! See how we turned a longtime dream into an actual product with a website and a whole world of its own.

Shooting for the Stars on TikTok
20:00 - 20:30

Curious where TikTok can take a brand? Get lost in a world of possibilities presented by a host with plenty of air miles in its immersive universe.

Shooting for the Stars on TikTok
20:00 - 20:30

Curious where TikTok can take a brand? Get lost in a world of possibilities presented by a host with plenty of air miles in its immersive universe.

Advertising Space Race
21:00 - 21:30

Hop on your spaceship and get challenged to the max in an epic face-off about your knowledge of the ad universe! Do you have what it takes?

Advertising Space Race
21:00 - 21:30

Hop on your spaceship and get challenged to the max in an epic face-off about your knowledge of the ad universe! Do you have what it takes?

Change Is Good
17:00 - 17:30

Our vision to create a beautiful world!

Change Is Good
17:00 - 17:30

Our vision to create a beautiful world!

Masterclass
19:00 - 19:30

A masterclass in design by our AD Björn Rubingh.

Masterclass
19:00 - 19:30

A masterclass in design by our AD Björn Rubingh.

Coffee, Tea or Something Else?
20:00 - 20:30

We’ll tell you more about our wonderful clients.

Coffee, Tea or Something Else?
20:00 - 20:30

We’ll tell you more about our wonderful clients.

Let’s Meet!
21:00 - 23:00

Let’s meet each other and share experiences working in the creative industry. Beer, wine and lemonade are for free!!

Let’s Meet!
21:00 - 23:00

Let’s meet each other and share experiences working in the creative industry. Beer, wine and lemonade are for free!!

Afterparty
22:00 - 23:15

Come and have one last drink (or more..) with us. We take care of good music, even better drinks and a great atmosphere.

Afterparty
22:00 - 23:15

Come and have one last drink (or more..) with us. We take care of good music, even better drinks and a great atmosphere.

What The Hack by Hacklab.frl
19:00 - 20:00

Hackers can trace data on your mobile devices. Get yourself hacked and find out the potential dangers for yourself and the company you’re been working for.

What The Hack by Hacklab.frl
19:00 - 20:00

Hackers can trace data on your mobile devices. Get yourself hacked and find out the potential dangers for yourself and the company you’re been working for.

Tour & Beers
20:00 - 21:00

Visit the impressive printing house of Leeuwarder Courant and complete your tour with a locally brewed beer (or two).

Tour & Beers
20:00 - 21:00

Visit the impressive printing house of Leeuwarder Courant and complete your tour with a locally brewed beer (or two).

How Deep Are You Stuck In Your Filter Bubble? by European Influencers Academy
21:00 - 22:00

Step into the world of conspiracy theories, fake news and filter bubbles.

How Deep Are You Stuck In Your Filter Bubble? by European Influencers Academy
21:00 - 22:00

Step into the world of conspiracy theories, fake news and filter bubbles.

Slice Your Idea
18:00 - 19:00

A good pizza comes with great ideas. We encourage you to eat a slice of pizza with us and think about the next steps of MICA.

Slice Your Idea
18:00 - 19:00

A good pizza comes with great ideas. We encourage you to eat a slice of pizza with us and think about the next steps of MICA.

Tour & Beers
17:00 - 18:00

Visit the impressive printing house of Leeuwarder Courant and complete your tour with a locally brewed beer (or two).

Tour & Beers
17:00 - 18:00

Visit the impressive printing house of Leeuwarder Courant and complete your tour with a locally brewed beer (or two).

What The Hack by Hacklab.frl
16:00 - 17:00

Hackers can trace data on your mobile devices. Get yourself hacked and find out the potential dangers for yourself and the company you’re been working for.

What The Hack by Hacklab.frl
16:00 - 17:00

Hackers can trace data on your mobile devices. Get yourself hacked and find out the potential dangers for yourself and the company you’re been working for.

Time to Beer & Bitterballs @ MICA
16:00 - 22:00
Time to Beer & Bitterballs @ MICA
16:00 - 22:00
Meet & Great
16:00 - 17:00

Have a good time and meet our specialists! With Bernard, Nina, Marcel, Femke, Maarten, Lammert, Irene and Gerben.

Meet & Great
16:00 - 17:00

Have a good time and meet our specialists! With Bernard, Nina, Marcel, Femke, Maarten, Lammert, Irene and Gerben.

Branding Workshop
17:00 - 18:00

How to create a new coffee brand?

Branding Workshop
17:00 - 18:00

How to create a new coffee brand?

Meet & Great
18:00 - 20:00

Have a good time and meet our specialists! With Bernard, Nina, Marcel, Femke, Maarten, Lammert, Irene and Gerben.

Meet & Great
18:00 - 20:00

Have a good time and meet our specialists! With Bernard, Nina, Marcel, Femke, Maarten, Lammert, Irene and Gerben.

Ins & Outs of Online Marketing
20:00 - 21:00
Ins & Outs of Online Marketing
20:00 - 21:00
Meet the Openers + BYOW: Bring Your Own Work
16:00 - 23:00

Meet the Openers
Let’s talk about our agency, about our work and about you. So step into our Open studio and have a drink and chat with us.

BYOW: Bring Your Own Work
Speeddate. Bring your MacBook, show us what you’ve created so far and let Rienk and Sjoerd (graphic design) and Joep and Barry (concept/campaign) reflect on it.

Meet the Openers + BYOW: Bring Your Own Work
16:00 - 23:00

Meet the Openers
Let’s talk about our agency, about our work and about you. So step into our Open studio and have a drink and chat with us.

BYOW: Bring Your Own Work
Speeddate. Bring your MacBook, show us what you’ve created so far and let Rienk and Sjoerd (graphic design) and Joep and Barry (concept/campaign) reflect on it.

Everything You Always Wanted to Know About Communication & Creation But Were afraid to Ask
18:00 - 18:30

Round pingpong table discussion with Lynn and Perry about the crossover between communication and creation.

Everything You Always Wanted to Know About Communication & Creation But Were afraid to Ask
18:00 - 18:30

Round pingpong table discussion with Lynn and Perry about the crossover between communication and creation.

The Story Behind Visual Storytelling
18:30 - 19:00

Meeting with Barry about do’s and don’ts in visual storytelling.

The Story Behind Visual Storytelling
18:30 - 19:00

Meeting with Barry about do’s and don’ts in visual storytelling.

Everything You Always Wanted to Know About Communication & Creation But Were afraid to Ask
20:00 - 20:30

Round pingpong table discussion with Lynn and Perry about the crossover between communication and creation.

Everything You Always Wanted to Know About Communication & Creation But Were afraid to Ask
20:00 - 20:30

Round pingpong table discussion with Lynn and Perry about the crossover between communication and creation.

The Story Behind Visual Storytelling
20:30 - 21:00

Meeting with Barry about do’s and don’ts in visual storytelling.

The Story Behind Visual Storytelling
20:30 - 21:00

Meeting with Barry about do’s and don’ts in visual storytelling.

The World of Pünktlich
16:00 - 23:00

Always wanted to know what it’s like inside the walls of Pünktlich? Open Agency Night is your chance! You’re invited for a drink and some good music. Check out our Design Roulette or spin the Pünktlich Win Wheel!

The World of Pünktlich
16:00 - 23:00

Always wanted to know what it’s like inside the walls of Pünktlich? Open Agency Night is your chance! You’re invited for a drink and some good music. Check out our Design Roulette or spin the Pünktlich Win Wheel!

The Best Memes | Design Roulette
17:30 - 18:00

Dikke BMW or Jotewawee? We can’t escape it at our office: the internet meme. We’re happy to take you through our annoying collection of favorites and test whether you’re the memegod of the evening. Very good, very nice!

The Best Memes | Design Roulette
17:30 - 18:00

Dikke BMW or Jotewawee? We can’t escape it at our office: the internet meme. We’re happy to take you through our annoying collection of favorites and test whether you’re the memegod of the evening. Very good, very nice!

C(h)ampaign Time! | Design Roulette
19:00 - 19:30

We all claim to be a commercial skipper, but deep down we know more than we think. From
(annoying) jingles, enviable beautiful images or (mostly Christmas) online videos that can make you cry. During this quiz all striking campaigns from recent years will be discussed. Chin chin!

C(h)ampaign Time! | Design Roulette
19:00 - 19:30

We all claim to be a commercial skipper, but deep down we know more than we think. From
(annoying) jingles, enviable beautiful images or (mostly Christmas) online videos that can make you cry. During this quiz all striking campaigns from recent years will be discussed. Chin chin!

Pünktlich Battle: Live Version | Design Roulette
20:30 - 21:00

The match of the year: a live version of the Pünktlich Battle. Don’t miss your chance to prove that you know as much as our Punkies. Game on!

Pünktlich Battle: Live Version | Design Roulette
20:30 - 21:00

The match of the year: a live version of the Pünktlich Battle. Don’t miss your chance to prove that you know as much as our Punkies. Game on!

OAN x RTRN - Let’s Meet!
16:00 - 23:00

We are more than happy to open our doors for all creatives great and small, who are eager to see more about our agency. During Open Agency Night we present an ongoing program with talks about our 4 Rules of Branding, Behavioral (UX) Design, a meet and greet with our team, or just for the fun of it (we have plenty of Lego). Come and join us at RTRN HQ at Friesestraatweg! Food & drinks are on us.

Let’s meet
Who are you? Who are we? Meet our team while enjoying music, drinks, and food during the ultimate kitchen review.

OAN x RTRN - Let’s Meet!
16:00 - 23:00

We are more than happy to open our doors for all creatives great and small, who are eager to see more about our agency. During Open Agency Night we present an ongoing program with talks about our 4 Rules of Branding, Behavioral (UX) Design, a meet and greet with our team, or just for the fun of it (we have plenty of Lego). Come and join us at RTRN HQ at Friesestraatweg! Food & drinks are on us.

Let’s meet
Who are you? Who are we? Meet our team while enjoying music, drinks, and food during the ultimate kitchen review.

Talk: Our 4 Rules of Branding
16:30 - 17:15

During our talk we dive deeper into our branding approach while highlighting our 4 Rules of Branding.

Talk: Our 4 Rules of Branding
16:30 - 17:15

During our talk we dive deeper into our branding approach while highlighting our 4 Rules of Branding.

Talk: Behavioral (UX) Design
19:30 - 20:00

Interactive talk about how (UX) design can shape or influence your (online) behavior.

Talk: Behavioral (UX) Design
19:30 - 20:00

Interactive talk about how (UX) design can shape or influence your (online) behavior.

Talk: Our 4 Rules of Branding
21:30 - 22:15

During our talk we dive deeper into our branding approach while highlighting our 4 Rules of Branding.

Talk: Our 4 Rules of Branding
21:30 - 22:15

During our talk we dive deeper into our branding approach while highlighting our 4 Rules of Branding.

Het Dickpicwalhalla/Private Smoke Session with John/Wilco's Tinder Tips and Tricks with Long Hair/Get a Free Insult or Obscene Nickname by Joey/Why is Arnoud God? Explained by Arnoud/Fuck-up Our Rembrandt/Music
17:30 - 23:00

Het Dickpicwalhalla

Get a professional dickpic taken by our in-house photographer Pepijn van den Broeke. Afterwards, get your dickpic assessed professionally and for free by the people behind www.adviesoverjedickpic.nl.

Private smoke session with John

Everybody wants this. A moment of contemplation, pure creativity, and relaxation with Studio Plakband’s owner John while enjoying a delicious cigarette.

Wilco’s Tinder Tips and Tricks with Long Hair 

The creative genius of Studio Plakband will elaborate (in Frisian or Dutch) on how to score on Tinder with the help of the right hair care products and lighting. 

Get a Free Insult or Obscene Nickname by Joey

Joey is an asshole. Take your chance and experience it live.

Why is Arnoud God? Explained by Arnoud

Just like with God, you will need to pray to Arnoud the God to talk to him. God only knows whether he’ll be present or not. 

Fuck-up our Rembrandt

There’s a Rembrandt in our office, everybody is invited to leave a message on it (or not). 

Music

The return of techno queen DJ Miss Marjory Mae and world famous DJ Mathijs Smit

Het Dickpicwalhalla/Private Smoke Session with John/Wilco's Tinder Tips and Tricks with Long Hair/Get a Free Insult or Obscene Nickname by Joey/Why is Arnoud God? Explained by Arnoud/Fuck-up Our Rembrandt/Music
17:30 - 23:00

Het Dickpicwalhalla

Get a professional dickpic taken by our in-house photographer Pepijn van den Broeke. Afterwards, get your dickpic assessed professionally and for free by the people behind www.adviesoverjedickpic.nl.

Private smoke session with John

Everybody wants this. A moment of contemplation, pure creativity, and relaxation with Studio Plakband’s owner John while enjoying a delicious cigarette.

Wilco’s Tinder Tips and Tricks with Long Hair 

The creative genius of Studio Plakband will elaborate (in Frisian or Dutch) on how to score on Tinder with the help of the right hair care products and lighting. 

Get a Free Insult or Obscene Nickname by Joey

Joey is an asshole. Take your chance and experience it live.

Why is Arnoud God? Explained by Arnoud

Just like with God, you will need to pray to Arnoud the God to talk to him. God only knows whether he’ll be present or not. 

Fuck-up our Rembrandt

There’s a Rembrandt in our office, everybody is invited to leave a message on it (or not). 

Music

The return of techno queen DJ Miss Marjory Mae and world famous DJ Mathijs Smit

$moke Weed Almost Everyday
19:00 - 19:30

Studio Plakband will tell you all her secrets in every possible position. We will also dive into the question why everybody hates Studio Plakband so much.

$moke Weed Almost Everyday
19:00 - 19:30

Studio Plakband will tell you all her secrets in every possible position. We will also dive into the question why everybody hates Studio Plakband so much.

Knak Je Worst
18:30 - 19:00

Food is our thing. Disgusting food, healthy food, gluten-free food and food with gluten, anything goes. We invite you to dine with us (as long as the stock lasts). 

Knak Je Worst
18:30 - 19:00

Food is our thing. Disgusting food, healthy food, gluten-free food and food with gluten, anything goes. We invite you to dine with us (as long as the stock lasts). 

The Way of the Samuraisaus
20:00 - 20:30

Studio Plakband has had some 68 interns so far, of whom almost 12 have been killed by our infamous sauce game. Are you up for the challenge? Participation at your own risk.

The Way of the Samuraisaus
20:00 - 20:30

Studio Plakband has had some 68 interns so far, of whom almost 12 have been killed by our infamous sauce game. Are you up for the challenge? Participation at your own risk.

Award Ceremony ‘Groningen’s Favorite Agency’ According to Studio Plakband 2022
21:00 - 21:30

Which agency is by far the best/most fun/nicest/hottest agency in Groningen? Award ceremony will be hosted by Sjaak Hoogkamer (chief editor Marketingtribune) or Erik Kessels (KesselsKramer) or someone else. The winner will receive a trophy, the presenter will not get smacked in the face.

 

Nominees: Brand Creatives, Buenaparte, Buro Reng, Dizain, G2K, La Compagnie, Open Communicatie, Pünktlich, RTRN Creative Agency, Studio Plakband

Award Ceremony ‘Groningen’s Favorite Agency’ According to Studio Plakband 2022
21:00 - 21:30

Which agency is by far the best/most fun/nicest/hottest agency in Groningen? Award ceremony will be hosted by Sjaak Hoogkamer (chief editor Marketingtribune) or Erik Kessels (KesselsKramer) or someone else. The winner will receive a trophy, the presenter will not get smacked in the face.

 

Nominees: Brand Creatives, Buenaparte, Buro Reng, Dizain, G2K, La Compagnie, Open Communicatie, Pünktlich, RTRN Creative Agency, Studio Plakband

YFK Disco Dive-in
16:00 - 23:00

Forget long presentations or boring powerpoints, let’s dance at our Drink & Dive Disco Night!
We will also open our office on the 21st of April. With us enjoying a party from time-to-time, a disco night seems the right way to go. So, join us for a drink, while diving into what YFK is all about!

We will make sure drinks and snacks are ready and good music is playing. Meanwhile you can talk to our YFK colleagues getting to know each other, learn more about our Talent Development Program and what it means to work at YFK as a Young Professional or Senior Marketer!

See you there?

YFK Disco Dive-in
16:00 - 23:00

Forget long presentations or boring powerpoints, let’s dance at our Drink & Dive Disco Night!
We will also open our office on the 21st of April. With us enjoying a party from time-to-time, a disco night seems the right way to go. So, join us for a drink, while diving into what YFK is all about!

We will make sure drinks and snacks are ready and good music is playing. Meanwhile you can talk to our YFK colleagues getting to know each other, learn more about our Talent Development Program and what it means to work at YFK as a Young Professional or Senior Marketer!

See you there?

agencies

map view

2-INCH

Design
Video
Web
Blokhuisplein 40
8911 LJ, Leeuwarden

Blauwe Zone

Concept
Design
Marketing
Strategy
Web
Schrans 26
8932 NE, Leeuwarden

Brand Creatives

Concept
Design
Photography
Video
Web
Boumaboulevard 71 Unit 3B
9723 ZS, Groningen

Buenaparte

Concept
Design
Strategy
Kerklaan 68
9717 HG, Groningen

Buro Reng

Design
Strategy
Hoge der A 31
9712 AE, Groningen

Dizain

Concept
Design
Marketing
Strategy
Web
Helperpark 274
9723 ZA, Groningen

G2K Creative Agency

Concept
Design
Photography
Strategy
Video
Web
Ubbo Emmiussingel 19
9711 BB, Groningen

GH+O Communicatie

Concept
Design
Strategy
Marketing
Web
Zuidergrachtswal 3
8933 AD, Leeuwarden

Junction creative + digital agency

Concept
Design
Marketing
Strategy
Web
Initiator
Lange marktstraat 1
8911 AD, Leeuwarden

La Compagnie

Concept
Design
Marketing
Photography
Strategy
Video
Web
Emmaplein 2
9711 AP, Groningen

MICA

Initiator
Sixmastraat 15
8932 PA, Leeuwarden

Okkinga Communicatie @ MICA

Concept
Design
Marketing
Strategy
Web
Sixmastraat 15
8932 PA, Leeuwarden

Open Communicatie

Concept
Design
Marketing
Strategy
Noorderhaven 21
9712 VG, Groningen

Pünktlich

Concept
Design
Marketing
Strategy
Web
Gedempte Zuiderdiep 24
9711 HG, Groningen

RTRN Creative Agency

Concept
Design
Strategy
Web
Friesestraatweg 215c
9743 AD, Groningen

Studio Plakband

Concept
Design
Marketing
Strategy
Video
Web
Pottebakkersrijge 16-2
9718 AG, Groningen

YFK Marketing

Concept
Marketing
Strategy
Lange Marktstraat 1015
8911 AD, Leeuwarden

tickets

A ticket will grant access to the full program of Open Agency Night on April 21. There will be plenty of talks, workshops and fun activities to attend. Pick your program and visit the agencies that inspire you.

What’s included?

  • Access to all participating agencies
  • Access to all activities
  • Drinks & bites
  • Afterparty ticket
Order tickets

faq

General

When will Open Agency Night take place?
On April 21, 2022 from 16.00 until 23.00.
Where does Open Agency Night take place?
At the offices of various advertising agencies in Leeuwarden and Groningen. The perfect place to get a sense of the culture and meet some creatives in their natural habitat. Check out the map!
Why Open Agency Night?
Open Agency Night was founded to give creatives, marketeers, advertising professionals and young talent an opportunity to see what’s behind - otherwise closed - doors. It also shows that there is plenty of established and promising creative talent in the North.
Who is Open Agency Night for?
Open Agency Night is meant for creatives, marketeers, advertising professionals, students and everyone else who’s curious about the creative industry.
Who is behind Open Agency Night?
Open Agency Night is an initiative by Junction and MICA. All participating agencies are responsible for their own program.
What measures are you taking considering COVID-19?
We follow any measures the government wants us to take considering events. Because Open Agency Night is not an event with hundreds of people at the same location. That's why there are no extra measures that need to be taken considering COVID-19.

Tickets

What does a ticket cost?
Only ten euros, and five euros for students. Great deal, right?
What does my ticket include?
You’ll receive an awesome wristband that allows you entry to any program you want to visit. If you’ve bought a student ticket you have to bring your student card. So, don’t forget!
Where can I pick up my wristband?
You can pick up your wristband at the first agency you visit, after you’ve shown and scanned your ticket. When you’ve received your wristband you can visit any agency you want to. We may ask for ID, to check if you are 18+ before offering you a beer.
How will I receive my ticket?
You will receive an email with a digital copy of your ticket. You need to show this copy when you pick up your wristband.
What's my wristband for?
Your wristband allows you to attend any part of the program you want.
Until when can I order a ticket?
Until they are sold out. On the day of the event, you can still order your ticket on our website. It is not possible to pay cash at the door.
Where can I order a ticket?
Are there any discounts?
Good question! If you’re a student you pay € 5. If you’re not, that’s € 10.

Transportation

How will I get to the locations?
All agencies are easy to reach by public transportation or bike (when you stay in Groningen or Leeuwarden). There's a train connection between the cities!

Joining

Can our agency participate?
Cool you’re considering! Applications for next year are always welcome, but we also have to wait and see how this first pilot edition will turn out. If it’s a success a second edition might follow.
Is there any chance our agency can participate next year?
You can always send us an email. Do consider this first edition is a pilot. If it’s a success a second edition might follow.
Why aren’t other agencies participating?
Hey, cut us some slack. We’re just getting started. Next to that, Open Agency Night 2022 is a pilot. So, we’re only working together with agencies with five or more employees.

Press

Who can I contact for more information?
Send an email to info@openagencynight.nl. We’re happy to help!