s c r o l l d o w n

Come and see what’s behind the doors of the biggest agencies of the North.

Creatives, marketeers, advertising professionals, young talent and everybody in between - clear your schedule and spread the word! April 17th will offer you access to some of the coolest northern agencies in Groningen and Leeuwarden. A chance to learn all about their work, people and inspiration, with a great afterparty you can’t miss out on.

timetable

Leeuwarden
Groningen
17:00
17:00
17:15
17:30
17:45
18:00
18:15
18:30
18:45
19:00
19:15
19:30
19:45
20:00
20:15
20:30
20:45
21:00
21:15
21:30
21:45
22:00
22:15
22:30
22:45
23:00
23:15
23:30
23:45
00:00
00:15
00:30
00:45
01:00
Podcast Studio: Video podcast workshop
17:15 - 17:30

Ever wondered how to create a video podcast? This is your chance to get hands-on
experience! Join one of our workshops and learn the basics of video podcasting. Spots are
limited—sign up on-site!

Podcast Studio: Video podcast workshop
17:15 - 17:30

Ever wondered how to create a video podcast? This is your chance to get hands-on
experience! Join one of our workshops and learn the basics of video podcasting. Spots are
limited—sign up on-site!

Podcast Studio: Video podcast workshop
17:45 - 18:00

Ever wondered how to create a video podcast? This is your chance to get hands-on
experience! Join one of our workshops and learn the basics of video podcasting. Spots are
limited—sign up on-site!

Podcast Studio: Video podcast workshop
17:45 - 18:00

Ever wondered how to create a video podcast? This is your chance to get hands-on
experience! Join one of our workshops and learn the basics of video podcasting. Spots are
limited—sign up on-site!

Podcast Studio: Video podcast workshop
18:15 - 18:30

Ever wondered how to create a video podcast? This is your chance to get hands-on
experience! Join one of our workshops and learn the basics of video podcasting. Spots are
limited—sign up on-site!

Podcast Studio: Video podcast workshop
18:15 - 18:30

Ever wondered how to create a video podcast? This is your chance to get hands-on
experience! Join one of our workshops and learn the basics of video podcasting. Spots are
limited—sign up on-site!

Podcast Studio: Video podcast workshop
18:45 - 19:00

Ever wondered how to create a video podcast? This is your chance to get hands-on
experience! Join one of our workshops and learn the basics of video podcasting. Spots are
limited—sign up on-site!

Podcast Studio: Video podcast workshop
18:45 - 19:00

Ever wondered how to create a video podcast? This is your chance to get hands-on
experience! Join one of our workshops and learn the basics of video podcasting. Spots are
limited—sign up on-site!

Podcast Studio: Karaoke takeover
20:00 - 22:00

By night, our podcast studio transforms into a karaoke booth. Pick up the mic and belt out
your favorite tunes!

Podcast Studio: Karaoke takeover
20:00 - 22:00

By night, our podcast studio transforms into a karaoke booth. Pick up the mic and belt out
your favorite tunes!

Webinar studio: Underwater world
17:00 - 22:00

Dive deep into the underwater world of Diepzeekonijn!

Webinar studio: Underwater world
17:00 - 22:00

Dive deep into the underwater world of Diepzeekonijn!

Boardroom: Diepzeekonijn doodle
17:00 - 22:00

Unleash your inner artist and create your own interpretation of the Diepzeekonijn. Whether
you’re a pro or just doodling for fun, let your imagination run wild!

Boardroom: Diepzeekonijn doodle
17:00 - 22:00

Unleash your inner artist and create your own interpretation of the Diepzeekonijn. Whether
you’re a pro or just doodling for fun, let your imagination run wild!

Cyclorama studio: Cyclo disco
19:00 - 22:00

Listen to our DJ’s, enjoy some beers, and get your voetjes van de vloer!

Cyclorama studio: Cyclo disco
19:00 - 22:00

Listen to our DJ’s, enjoy some beers, and get your voetjes van de vloer!

Free Pizza Beer and Wine
17:00 - 18:00
Free Pizza Beer and Wine
17:00 - 18:00
Poker Tournament
18:00 - 19:00

TED-C TALK – The stupid simple secret behind marketing

Poker Tournament
18:00 - 19:00

TED-C TALK – The stupid simple secret behind marketing

Beer and Wine
19:00 - 20:00
Beer and Wine
19:00 - 20:00
TED-C TALK
20:00 - 21:00

The stupid simple secret behind marketing

TED-C TALK
20:00 - 21:00

The stupid simple secret behind marketing

Cocktail workshop
21:00 - 22:00

Shake your own mocktail/cocktail

Cocktail workshop
21:00 - 22:00

Shake your own mocktail/cocktail

Discover Your Creative Journey at MICA!
17:00 - 22:00
  • In this Q & gAme, you’ll play a game while having a conversation with TeamVV members. We’d love to hear how you use your creative talents—or how
    you’d like to use them more.
    Each of us has a different background and has faced challenges in making the most of our creativity. Let’s explore that together over a great game!
  • Snap a professional photo for your CV or LinkedIn – because first impressions matter.
  • Race like a pro on the Formula 1 simulator – fastest lap wins eternal glory.
  • Challenge your friends to a ping pong match.
  • Sip & chill at the Firda cocktail bar – your creative fuel for the day.
  • Live music by our NHL Stenden Start-up House DJ – bringing the beats and good vibes.
Discover Your Creative Journey at MICA!
17:00 - 22:00
  • In this Q & gAme, you’ll play a game while having a conversation with TeamVV members. We’d love to hear how you use your creative talents—or how
    you’d like to use them more.
    Each of us has a different background and has faced challenges in making the most of our creativity. Let’s explore that together over a great game!
  • Snap a professional photo for your CV or LinkedIn – because first impressions matter.
  • Race like a pro on the Formula 1 simulator – fastest lap wins eternal glory.
  • Challenge your friends to a ping pong match.
  • Sip & chill at the Firda cocktail bar – your creative fuel for the day.
  • Live music by our NHL Stenden Start-up House DJ – bringing the beats and good vibes.
Agency Talk | Stories Behind the Scenes
17:00 - 17:15

Real agency stories from the people working at Brandmerck & Okkinga Communicatie. What is it like to work in an agency that recently joined forces?
Together, we push boundaries every day to create the most impact for our clients. With room to experiment with new technologies and AI possibilities,
we embrace innovation at every level. You’ll hear the real deal—from juniors to seniors. Everything you need to know if you want to work in the creative
(digital) industry.

Agency Talk | Stories Behind the Scenes
17:00 - 17:15

Real agency stories from the people working at Brandmerck & Okkinga Communicatie. What is it like to work in an agency that recently joined forces?
Together, we push boundaries every day to create the most impact for our clients. With room to experiment with new technologies and AI possibilities,
we embrace innovation at every level. You’ll hear the real deal—from juniors to seniors. Everything you need to know if you want to work in the creative
(digital) industry.

Podcast recording
17:15 - 18:15

Be part of the Marketing Inside podcast, where we interview students to hear their thoughts on the future of the creative industry.

Podcast recording
17:15 - 18:15

Be part of the Marketing Inside podcast, where we interview students to hear their thoughts on the future of the creative industry.

TeamVV | Don’t Let Your Creative Talents Go to Waste!
19:00 - 19:15

Creativity is our winning tactic. As kids, we effortlessly created the most magical worlds on the playground. That same mindset can inspire education
today. Creativity is in all of us—but too often, we unlearn it along the way.

TeamVV | Don’t Let Your Creative Talents Go to Waste!
19:00 - 19:15

Creativity is our winning tactic. As kids, we effortlessly created the most magical worlds on the playground. That same mindset can inspire education
today. Creativity is in all of us—but too often, we unlearn it along the way.

Creative Concept
19:15 - 20:00

Gain hands-on experience by participating in the production of our campaign, ensuring our brand becomes the number one choice for students looking

for an internship in the creative industry.

Creative Concept
19:15 - 20:00

Gain hands-on experience by participating in the production of our campaign, ensuring our brand becomes the number one choice for students looking

for an internship in the creative industry.

Future of Creative Agencies according to AI – by Bert Hofstede
20:30 - 20:45

Bert Hofstede, communication lecturer at NHL Stenden, will explore the future of the creative agency field with you, focusing on the impact of AI. How
does he view these changes, and what should we prepare for?

Future of Creative Agencies according to AI – by Bert Hofstede
20:30 - 20:45

Bert Hofstede, communication lecturer at NHL Stenden, will explore the future of the creative agency field with you, focusing on the impact of AI. How
does he view these changes, and what should we prepare for?

Production
20:45 - 21:45

Gain hands-on experience by participating in the production of our campaign, ensuring our brand becomes the number one choice for students looking

for an internship in the creative industry.

Production
20:45 - 21:45

Gain hands-on experience by participating in the production of our campaign, ensuring our brand becomes the number one choice for students looking

for an internship in the creative industry.

1-on-1 with Brandmerck & Okkinga Communicatie
17:00 - 22:00

Get the chance to have a 1-on-1 session with professionals at Brandmerck & Okkinga Communicatie—content marketers, online marketers, designers, AI experts, and creative directors. You name it, they’re there!

1-on-1 with Brandmerck & Okkinga Communicatie
17:00 - 22:00

Get the chance to have a 1-on-1 session with professionals at Brandmerck & Okkinga Communicatie—content marketers, online marketers, designers, AI experts, and creative directors. You name it, they’re there!

The Clock Is Ticking - with Visuele Vertalers
17:00 - 22:00

We all know the feeling: “One day, I’ll do something with this.” or “Later, I’ll finally do what I really love.”
Well, later starts now. Every day you don’t use your creative talents is one less day of potential.
Calculate how much time you have left until retirement and promise Team M&M not to waste your creative talents until then. Write down your talents, add
your email, and in one year, we’ll remind you of your promise.
And yes, there’s a prize: all the years of creative talent collected tonight—converted into M&M’s!

The Clock Is Ticking - with Visuele Vertalers
17:00 - 22:00

We all know the feeling: “One day, I’ll do something with this.” or “Later, I’ll finally do what I really love.”
Well, later starts now. Every day you don’t use your creative talents is one less day of potential.
Calculate how much time you have left until retirement and promise Team M&M not to waste your creative talents until then. Write down your talents, add
your email, and in one year, we’ll remind you of your promise.
And yes, there’s a prize: all the years of creative talent collected tonight—converted into M&M’s!

Drinks, snacks, project exhibitions, Q&A’s and portfolio reviews
17:00 - 22:00
Drinks, snacks, project exhibitions, Q&A’s and portfolio reviews
17:00 - 22:00
Participizza: The Right Ingredients for Successful Participation (ENG)
17:30 - 18:30

Citizen participation has the potential to serve as the bridge between citizens and government and fostering political trust. But what if that bridge turns out fragile and build the wrong way. In that case the participation process widens the gap instead of building trust. While enjoying a fresh slice of pizza, you’ll explore in a fun and accessible way how effective communication shapes the participation process. Eat, learn and participate!

Participizza: The Right Ingredients for Successful Participation (ENG)
17:30 - 18:30

Citizen participation has the potential to serve as the bridge between citizens and government and fostering political trust. But what if that bridge turns out fragile and build the wrong way. In that case the participation process widens the gap instead of building trust. While enjoying a fresh slice of pizza, you’ll explore in a fun and accessible way how effective communication shapes the participation process. Eat, learn and participate!

Influence behavior: moving people with a dose of creativity (NL)
18:30 - 19:00

With communication, you have the power to influence behavior. Successful marketing encourages behavioral change. After that comes a dose of creativity. This session is all about how we get people moving!”

Influence behavior: moving people with a dose of creativity (NL)
18:30 - 19:00

With communication, you have the power to influence behavior. Successful marketing encourages behavioral change. After that comes a dose of creativity. This session is all about how we get people moving!”

RecognAIze: AI is everywhere - but can you identify it? (NL)
19:00 - 20:00

What is really possible, and how can it be used in the creative industries? In this session, we dive into generative AI. From generating images and video to training your own AI model. Discover how Puuridee uses AI and learn how you can use it for in your creative work. A session full of insights and inspiration!

RecognAIze: AI is everywhere - but can you identify it? (NL)
19:00 - 20:00

What is really possible, and how can it be used in the creative industries? In this session, we dive into generative AI. From generating images and video to training your own AI model. Discover how Puuridee uses AI and learn how you can use it for in your creative work. A session full of insights and inspiration!

Commercial Break: Advertising Quizzz (ENG)
20:30 - 21:30

Which supermarket chain replaced real voice actors with AI? And which bank with green intentions has a red squirrel in its logo? Challenge yourself and your friends at the Puuridee Advertising Quiz and win cool prizes!

Commercial Break: Advertising Quizzz (ENG)
20:30 - 21:30

Which supermarket chain replaced real voice actors with AI? And which bank with green intentions has a red squirrel in its logo? Challenge yourself and your friends at the Puuridee Advertising Quiz and win cool prizes!

00:00 - 00:00
00:00 - 00:00
Conversion Cafe
17:00 - 22:00

Our bartender doesn’t just serve drinks—he serves wisdom, especially when it comes to optimizing your website. So grab a beer, sit back, and let’s talk about boosting your UX and conversions like a pro. Cheers to better clicks!

Conversion Cafe
17:00 - 22:00

Our bartender doesn’t just serve drinks—he serves wisdom, especially when it comes to optimizing your website. So grab a beer, sit back, and let’s talk about boosting your UX and conversions like a pro. Cheers to better clicks!

Behind the screens
18:30 - 19:00

Every great design has a story, and we’re here to spill the tea. In this case study, we’ll take you behind the scenes of our Human-Centered Design process—turning client insights, audience behavior, and data into a website so user-friendly, even your grandma would love it.

Behind the screens
18:30 - 19:00

Every great design has a story, and we’re here to spill the tea. In this case study, we’ll take you behind the scenes of our Human-Centered Design process—turning client insights, audience behavior, and data into a website so user-friendly, even your grandma would love it.

Behind the screens
20:00 - 21:00

Every great design has a story, and we’re here to spill the tea. In this case study, we’ll take you behind the scenes of our Human-Centered Design process—turning client insights, audience behavior, and data into a website so user-friendly, even your grandma would love it.

Behind the screens
20:00 - 21:00

Every great design has a story, and we’re here to spill the tea. In this case study, we’ll take you behind the scenes of our Human-Centered Design process—turning client insights, audience behavior, and data into a website so user-friendly, even your grandma would love it.

Live eyetracking
17:30 - 18:00

We’re obsessed with Cialdini’s persuasion tricks, the MBTI magic, and UX best practices—because let’s be honest, getting people to click where we want is basically mind control (the ethical kind, of course). Join our live eye-tracking session, where we spill our best-kept secrets!

Live eyetracking
17:30 - 18:00

We’re obsessed with Cialdini’s persuasion tricks, the MBTI magic, and UX best practices—because let’s be honest, getting people to click where we want is basically mind control (the ethical kind, of course). Join our live eye-tracking session, where we spill our best-kept secrets!

Live eyetracking
19:30 - 20:00

We’re obsessed with Cialdini’s persuasion tricks, the MBTI magic, and UX best practices—because let’s be honest, getting people to click where we want is basically mind control (the ethical kind, of course). Join our live eye-tracking session, where we spill our best-kept secrets!

Live eyetracking
19:30 - 20:00

We’re obsessed with Cialdini’s persuasion tricks, the MBTI magic, and UX best practices—because let’s be honest, getting people to click where we want is basically mind control (the ethical kind, of course). Join our live eye-tracking session, where we spill our best-kept secrets!

Silent Showcase
17:00 - 18:00

Imagine a world where every frame tells a story, and every note adds depth. Film is more than images on a screen – it’s an experience shaped by the interplay of emotion, sound, and music. Discover the connection between film and music, and experience it for yourself.

Silent Showcase
17:00 - 18:00

Imagine a world where every frame tells a story, and every note adds depth. Film is more than images on a screen – it’s an experience shaped by the interplay of emotion, sound, and music. Discover the connection between film and music, and experience it for yourself.

Silent Showcase
19:00 - 20:00

Imagine a world where every frame tells a story, and every note adds depth. Film is more than images on a screen – it’s an experience shaped by the interplay of emotion, sound, and music. Discover the connection between film and music, and experience it for yourself.

Silent Showcase
19:00 - 20:00

Imagine a world where every frame tells a story, and every note adds depth. Film is more than images on a screen – it’s an experience shaped by the interplay of emotion, sound, and music. Discover the connection between film and music, and experience it for yourself.

Silent Showcase
21:00 - 22:00

Imagine a world where every frame tells a story, and every note adds depth. Film is more than images on a screen – it’s an experience shaped by the interplay of emotion, sound, and music. Discover the connection between film and music, and experience it for yourself.

Silent Showcase
21:00 - 22:00

Imagine a world where every frame tells a story, and every note adds depth. Film is more than images on a screen – it’s an experience shaped by the interplay of emotion, sound, and music. Discover the connection between film and music, and experience it for yourself.

KLETSNAT
17:00 - 20:00

KLETSNAT, networking but fun. Grab your dancing shoes and leave your tie at home – because it’s going in the shredder if we see it.

KLETSNAT
17:00 - 20:00

KLETSNAT, networking but fun. Grab your dancing shoes and leave your tie at home – because it’s going in the shredder if we see it.

BOZU BOILER ROOM
20:00 - 22:00

We’ll end the evening with a bang. Together with our brand-new packaging client BOZU, we’re turning our office into a boiler room. Lucky you, to have the next day off!

BOZU BOILER ROOM
20:00 - 22:00

We’ll end the evening with a bang. Together with our brand-new packaging client BOZU, we’re turning our office into a boiler room. Lucky you, to have the next day off!

LANCERING ‘GERSTENAT’
17:00 - 22:00

On April 17, 2025, we will be launching our own beer; Gerstenat. At exactly 5:00 PM, the refrigerator will open with a very limited edition of this golden love elixir, brewed by Baxbier Brewery. So be quick to get yours

LANCERING ‘GERSTENAT’
17:00 - 22:00

On April 17, 2025, we will be launching our own beer; Gerstenat. At exactly 5:00 PM, the refrigerator will open with a very limited edition of this golden love elixir, brewed by Baxbier Brewery. So be quick to get yours

BAXBIER BLIKVANGERS EXPO.
17:00 - 22:00

The best creations from our 7-year collaboration with Baxbier Brewery will be elevated to art in a true exhibition during the OAN. (Touching means drinking.)

BAXBIER BLIKVANGERS EXPO.
17:00 - 22:00

The best creations from our 7-year collaboration with Baxbier Brewery will be elevated to art in a true exhibition during the OAN. (Touching means drinking.)

CHOCOLADEBEZORGD CANDYSHOP
17:00 - 22:00

The sweetest webshop in the Netherlands will be providing a pop-up Candyshop in our office during the OAN. And we can tell you, these sweets are just as delicious as their packaging is beautiful.

CHOCOLADEBEZORGD CANDYSHOP
17:00 - 22:00

The sweetest webshop in the Netherlands will be providing a pop-up Candyshop in our office during the OAN. And we can tell you, these sweets are just as delicious as their packaging is beautiful.

Reboot. Reload. Rave.
17:00 - 22:00

A complete system reset for your mind, your creativity and your energy. 

Reboot. Reload. Rave.
17:00 - 22:00

A complete system reset for your mind, your creativity and your energy. 

Stages of Influencer Marketing
18:30 - 19:15

How does our CMO and branding expert Michael look back at his time at BALR. en 433, how does Influencer Marketing nowadays work and what does the future look like? Michael takes the stage and tells you all about it.

Stages of Influencer Marketing
18:30 - 19:15

How does our CMO and branding expert Michael look back at his time at BALR. en 433, how does Influencer Marketing nowadays work and what does the future look like? Michael takes the stage and tells you all about it.

Stages of Influencer Marketing
20:00 - 20:45

How does our CMO and branding expert Michael look back at his time at BALR. en 433, how does Influencer Marketing nowadays work and what does the future look like? Michael takes the stage and tells you all about it.

Stages of Influencer Marketing
20:00 - 20:45

How does our CMO and branding expert Michael look back at his time at BALR. en 433, how does Influencer Marketing nowadays work and what does the future look like? Michael takes the stage and tells you all about it.

CTRL your game.
17:00 - 22:00

CTRL your game. ALT your level. DEL the obstacles.

CTRL your game.
17:00 - 22:00

CTRL your game. ALT your level. DEL the obstacles.

DJ L&Art
17:00 - 22:00

Ideas in the cloud, feet on the dancefloor.

DJ L&Art
17:00 - 22:00

Ideas in the cloud, feet on the dancefloor.

Afterparty at Sophias
22:00 - 00:00

Join us after the office party at the after party? All you have to do is take the elevator down!

Afterparty at Sophias
22:00 - 00:00

Join us after the office party at the after party? All you have to do is take the elevator down!

Your First Date with Brand Creatives, hosted by Sergio
17:00 - 20:00

The one and only Sergio from First Dates will be your host and wingman for the evening! In a relaxed setting, you’ll get to meet our creatives. Pitch your portfolio, ask about the story behind an awesome campaign, or discover how we bring projects to life from A to Z. All while enjoying delicious bites and drinks, brought to you by Bar Barrie.

Who knows… this might be the start of something great!

Your First Date with Brand Creatives, hosted by Sergio
17:00 - 20:00

The one and only Sergio from First Dates will be your host and wingman for the evening! In a relaxed setting, you’ll get to meet our creatives. Pitch your portfolio, ask about the story behind an awesome campaign, or discover how we bring projects to life from A to Z. All while enjoying delicious bites and drinks, brought to you by Bar Barrie.

Who knows… this might be the start of something great!

Bites & drinks - brought to you by Bar Barrie
17:00 - 20:00

All while enjoying delicious bites and drinks, brought to you by Bar Barrie.

Bites & drinks - brought to you by Bar Barrie
17:00 - 20:00

All while enjoying delicious bites and drinks, brought to you by Bar Barrie.

First Date on the Dance Floor
20:00 - 22:00

Do we have a connection? Great, stick around! Or if you couldn’t make it earlier, you’re more than welcome to join now. At 20:00 the lights go down and the music turns up. It’s time to grab a drink and hit the dance floor. DJ’s Emvae and Yoshi Giovanni bring the vibes. Come by, explore, connect, and maybe… it’s a match!

First Date on the Dance Floor
20:00 - 22:00

Do we have a connection? Great, stick around! Or if you couldn’t make it earlier, you’re more than welcome to join now. At 20:00 the lights go down and the music turns up. It’s time to grab a drink and hit the dance floor. DJ’s Emvae and Yoshi Giovanni bring the vibes. Come by, explore, connect, and maybe… it’s a match!

Solving 10,000 problems in 10 years
18:00 - 18:30

Brain Fuel and Mooiedingenmakers have set themselves an ambitious challenge: solving 10,000 problems in 10 years. Frans from Brain Fuel invites you to join the creative 10k taskforce – because big change starts with bold ideas.

Solving 10,000 problems in 10 years
18:00 - 18:30

Brain Fuel and Mooiedingenmakers have set themselves an ambitious challenge: solving 10,000 problems in 10 years. Frans from Brain Fuel invites you to join the creative 10k taskforce – because big change starts with bold ideas.

MDMA Session: How (Not) to Freelancer
19:30 - 20:00

Time for some MDMA – Mooiedingenmakers Academy, that is. Mooiedingenmakers is the largest community of creative freelancers in the North. Founders Henk and Koen will take you through some of the biggest wins and most glorious fails in the world of freelancing. Expect hard-earned lessons, hilarious mishaps, and practical takeaways – whether you’re a freelancer or just freelancing in spirit.

MDMA Session: How (Not) to Freelancer
19:30 - 20:00

Time for some MDMA – Mooiedingenmakers Academy, that is. Mooiedingenmakers is the largest community of creative freelancers in the North. Founders Henk and Koen will take you through some of the biggest wins and most glorious fails in the world of freelancing. Expect hard-earned lessons, hilarious mishaps, and practical takeaways – whether you’re a freelancer or just freelancing in spirit.

Beer and pizza
17:00 - 20:00
Beer and pizza
17:00 - 20:00
Beer without pizza
20:00 - 22:00
Beer without pizza
20:00 - 22:00
What about YFK (NL)
18:00 - 18:15

This talk is the perfect way to get to know us: You’ll learn all about our company, meet our amazing team and discover the learning oppurtunities within YFK.

What about YFK (NL)
18:00 - 18:15

This talk is the perfect way to get to know us: You’ll learn all about our company, meet our amazing team and discover the learning oppurtunities within YFK.

What about YFK (ENG)
19:30 - 19:45

This talk is the perfect way to get to know us: You’ll learn all about our company, meet our amazing team and discover the learning oppurtunities within YFK.

What about YFK (ENG)
19:30 - 19:45

This talk is the perfect way to get to know us: You’ll learn all about our company, meet our amazing team and discover the learning oppurtunities within YFK.

What about YFK (NL)
20:30 - 20:45

This talk is the perfect way to get to know us: You’ll learn all about our company, meet our amazing team and discover the learning oppurtunities within YFK.

What about YFK (NL)
20:30 - 20:45

This talk is the perfect way to get to know us: You’ll learn all about our company, meet our amazing team and discover the learning oppurtunities within YFK.

Marketingquiz (NL)
18:30 - 18:45

Join us for an engaging and interactive YFK session and try to get all the answers to marketing related topics right. You might win something.

Marketingquiz (NL)
18:30 - 18:45

Join us for an engaging and interactive YFK session and try to get all the answers to marketing related topics right. You might win something.

Marketingquiz (ENG)
19:30 - 19:45

Join us for an engaging and interactive YFK session and try to get all the answers to marketing related topics right. You might win something.

Marketingquiz (ENG)
19:30 - 19:45

Join us for an engaging and interactive YFK session and try to get all the answers to marketing related topics right. You might win something.

Marketingquiz (NL)
20:30 - 20:45

Join us for an engaging and interactive YFK session and try to get all the answers to marketing related topics right. You might win something.

Marketingquiz (NL)
20:30 - 20:45

Join us for an engaging and interactive YFK session and try to get all the answers to marketing related topics right. You might win something.

Experience Rooms
17:00 - 21:00

Our immersive experience rooms ‘Lef, Leren, Leveren’ (courage, learn, deliver) are a fun and exciting way to explore the cultural wonderland of YFK. Discover the many oppurtunities for learning and growth, get a sneak peek into the exciting work we deliver and participate in fun games.

Experience Rooms
17:00 - 21:00

Our immersive experience rooms ‘Lef, Leren, Leveren’ (courage, learn, deliver) are a fun and exciting way to explore the cultural wonderland of YFK. Discover the many oppurtunities for learning and growth, get a sneak peek into the exciting work we deliver and participate in fun games.

Drinks & Networking
17:00 - 21:00

Get ready to shake things up, YFK-style!

Drinks & Networking
17:00 - 21:00

Get ready to shake things up, YFK-style!

Cut the crap
17:00 - 22:00

You know the drill: agencies showing off, flexing their best cases, and trying to convince students and professionals that they are the place to be. Not us this edition. We’re flipping the script.  

At Dizain, we’re not showing our work. Instead, we’re putting others in the spotlight—because that’s what we do best: making others shine.  

For the ‘Cut the crap expo’, we challenged not only our fellow agencies but also our favorite artists, illustrators, and photographers from our own network to create a design about… us. Their vision of Dizain, captured in a limited edition A0 poster. The result? We hope a wild, inspiring, and maybe even brutally honest look at our agency—through the eyes of the most creative minds we know and admire in the north.  

What to expect?

A unique expo featuring work from top agencies, hand-picked artists, illustrators & photographers. 

Free food & beer & music—because it’s after work, after all.

Casual chats with the Dizainers—no stiff presentations, just real talk about the industry.  

So if you’re looking for more than just another agency showcase—and want to find out how creatives see each other—you know where to find us.

Dizain – Cut the crap, see you there.

Cut the crap
17:00 - 22:00

You know the drill: agencies showing off, flexing their best cases, and trying to convince students and professionals that they are the place to be. Not us this edition. We’re flipping the script.  

At Dizain, we’re not showing our work. Instead, we’re putting others in the spotlight—because that’s what we do best: making others shine.  

For the ‘Cut the crap expo’, we challenged not only our fellow agencies but also our favorite artists, illustrators, and photographers from our own network to create a design about… us. Their vision of Dizain, captured in a limited edition A0 poster. The result? We hope a wild, inspiring, and maybe even brutally honest look at our agency—through the eyes of the most creative minds we know and admire in the north.  

What to expect?

A unique expo featuring work from top agencies, hand-picked artists, illustrators & photographers. 

Free food & beer & music—because it’s after work, after all.

Casual chats with the Dizainers—no stiff presentations, just real talk about the industry.  

So if you’re looking for more than just another agency showcase—and want to find out how creatives see each other—you know where to find us.

Dizain – Cut the crap, see you there.

Drop your idea
17:00 - 22:00

Let us pick your brain: drop your idea and win your first award. 

Drop your idea
17:00 - 22:00

Let us pick your brain: drop your idea and win your first award. 

Kleurijksmuseum
17:00 - 22:00

A museum dedicated to advertising and everything around it.

Kleurijksmuseum
17:00 - 22:00

A museum dedicated to advertising and everything around it.

Pizza, drinks, snacks
17:00 - 18:00

Hungry minds, hungry tummies: walk, talk, eat.    

Pizza, drinks, snacks
17:00 - 18:00

Hungry minds, hungry tummies: walk, talk, eat.    

Ik hou van PINK
18:30 - 19:00

A quiz: about us, about advertising. Although it’s built on fun, the learning curve will be massive.  

Ik hou van PINK
18:30 - 19:00

A quiz: about us, about advertising. Although it’s built on fun, the learning curve will be massive.  

Podgasten Jasper & Guus 
19:00 - 20:00

Talking about a learning curve;) How we live, practice & preach advertising at PINK.   

Podgasten Jasper & Guus 
19:00 - 20:00

Talking about a learning curve;) How we live, practice & preach advertising at PINK.   

Ik hou van PINK
20:00 - 20:30

A quiz: about us, about advertising. Although it’s built on fun, the learning curve will be massive.  

Ik hou van PINK
20:00 - 20:30

A quiz: about us, about advertising. Although it’s built on fun, the learning curve will be massive.  

Roast our Work
20:30 - 21:00

Spill your guts, go public, let the cat out of the bag. So judge our work: no compliments allowed ;)  

Roast our Work
20:30 - 21:00

Spill your guts, go public, let the cat out of the bag. So judge our work: no compliments allowed ;)  

Dance Act
21:15 - 21:45

Surprise, surprise… What we can unveil, is that they’ll seduce you to move rhythmically to their beats, following a sequence of steps in a quick and lively way! 

Dance Act
21:15 - 21:45

Surprise, surprise… What we can unveil, is that they’ll seduce you to move rhythmically to their beats, following a sequence of steps in a quick and lively way! 

Masterclass concepting
19:30 - 20:00

A concept is the big idea which ties all elements of your campaign together and motivates your audience to complete a desired action. However, what defines a strong concept? And how to develop one? Join us in our masterclass on concept development to discover the answers! We have room for around 15 people. Full = full.

Masterclass concepting
19:30 - 20:00

A concept is the big idea which ties all elements of your campaign together and motivates your audience to complete a desired action. However, what defines a strong concept? And how to develop one? Join us in our masterclass on concept development to discover the answers! We have room for around 15 people. Full = full.

Masterclass concepting
20:30 - 21:00

A concept is the big idea which ties all elements of your campaign together and motivates your audience to complete a desired action. However, what defines a strong concept? And how to develop one? Join us in our masterclass on concept development to discover the answers! We have room for around 15 people. Full = full.

Masterclass concepting
20:30 - 21:00

A concept is the big idea which ties all elements of your campaign together and motivates your audience to complete a desired action. However, what defines a strong concept? And how to develop one? Join us in our masterclass on concept development to discover the answers! We have room for around 15 people. Full = full.

Drinks & snacks, Who am I, Portfolio time, Certified bangers
18:00 - 22:00

Who am I
Find your way through the poster and find out what you want to do in the communication field and who can provide the best insights for your questions.

Portfolio time
Show us what you make and let’s find out what works best! You will walk away from the Open door with valuable portfolio tips and insights.

Certified bangers

Drinks & snacks, Who am I, Portfolio time, Certified bangers
18:00 - 22:00

Who am I
Find your way through the poster and find out what you want to do in the communication field and who can provide the best insights for your questions.

Portfolio time
Show us what you make and let’s find out what works best! You will walk away from the Open door with valuable portfolio tips and insights.

Certified bangers

Talk: Notes on simplicity — Jasper Tempel (Creative Director)
17:00 - 17:30

G2K Creative Director Jasper Tempel will share how simplicity leads to bold strategies and identities. Showcasing how we identify key principles and eliminate the unnecessary to create brands built for the real world. Expect fun insights, behind-the-scenes stories, and examples of our latest work, including the rebranding of music video platform XITE.

Talk: Notes on simplicity — Jasper Tempel (Creative Director)
17:00 - 17:30

G2K Creative Director Jasper Tempel will share how simplicity leads to bold strategies and identities. Showcasing how we identify key principles and eliminate the unnecessary to create brands built for the real world. Expect fun insights, behind-the-scenes stories, and examples of our latest work, including the rebranding of music video platform XITE.

Talk: The art of simple yet powerful imagery — Anniek Snoeijs (Photographer)
18:00 - 18:30

Creative production company Days (part of G2K) presents photographer Anniek Snoeijs. Her talk will explore how minimalistic yet deeply evocative visuals in photography connect on a human level, capture timeless moments, and create lasting impressions. Learn how independent creators go beyond delivering a message to elevating it through powerful imagery.

Talk: The art of simple yet powerful imagery — Anniek Snoeijs (Photographer)
18:00 - 18:30

Creative production company Days (part of G2K) presents photographer Anniek Snoeijs. Her talk will explore how minimalistic yet deeply evocative visuals in photography connect on a human level, capture timeless moments, and create lasting impressions. Learn how independent creators go beyond delivering a message to elevating it through powerful imagery.

Talk: Notes on simplicity — Jasper Tempel (Creative Director)
19:00 - 19:30

G2K Creative Director Jasper Tempel will share how simplicity leads to bold strategies and identities. Showcasing how we identify key principles and eliminate the unnecessary to create brands built for the real world. Expect fun insights, behind-the-scenes stories, and examples of our latest work, including the rebranding of music video platform XITE.

Talk: Notes on simplicity — Jasper Tempel (Creative Director)
19:00 - 19:30

G2K Creative Director Jasper Tempel will share how simplicity leads to bold strategies and identities. Showcasing how we identify key principles and eliminate the unnecessary to create brands built for the real world. Expect fun insights, behind-the-scenes stories, and examples of our latest work, including the rebranding of music video platform XITE.

DJ: Emvae
19:30 - 22:00

Emvae is all about Simple Pleasures: laughing, dancing, having fun. His tracks are driven by deep basslines, crisp hi-hats, and expressive vocals, blending influences from disco, soul, garage, minimal, moombathon, and beyond. Feel free to drop in, meet new faces, drink some drinks, move some limbs.

DJ: Emvae
19:30 - 22:00

Emvae is all about Simple Pleasures: laughing, dancing, having fun. His tracks are driven by deep basslines, crisp hi-hats, and expressive vocals, blending influences from disco, soul, garage, minimal, moombathon, and beyond. Feel free to drop in, meet new faces, drink some drinks, move some limbs.

Expo: Days — Stories in Still & Motion
17:00 - 22:00

Days is a creative production company — part of G2K. Stories in Still & Motion is a mini-exhibition showcasing their work. The exhibit features a range of projects, including collaborations with the Drents Museum, Peergroup, and Artsen zonder Grenzen. Visitors can explore their innovative approach to both documentary and fictional imagery, still and moving.

Expo: Days — Stories in Still & Motion
17:00 - 22:00

Days is a creative production company — part of G2K. Stories in Still & Motion is a mini-exhibition showcasing their work. The exhibit features a range of projects, including collaborations with the Drents Museum, Peergroup, and Artsen zonder Grenzen. Visitors can explore their innovative approach to both documentary and fictional imagery, still and moving.

Bites: Kuba Cooking — Creative expression through taste, texture and form
17:00 - 22:00
Bites: Kuba Cooking — Creative expression through taste, texture and form
17:00 - 22:00
Trust the process | DJ, drinks & design
17:00 - 22:00

Creativity isn’t always straightforward. It’s trial and error, detours, breakthroughs – maybe a few breakdowns – and unexpected results. At BW H, we like to embrace the process, because that’s where the best ideas take shape. During Open Agency Night, we’re opening our doors to show you how we navigate the creative chaos. Join us for great music, talks and a drink or two!

Trust the process | DJ, drinks & design
17:00 - 22:00

Creativity isn’t always straightforward. It’s trial and error, detours, breakthroughs – maybe a few breakdowns – and unexpected results. At BW H, we like to embrace the process, because that’s where the best ideas take shape. During Open Agency Night, we’re opening our doors to show you how we navigate the creative chaos. Join us for great music, talks and a drink or two!

Navigating the process
18:00 - 18:30

Maria and Sanne share what recent projects taught us about shaping ideas. Spoiler: it rarely goes as expected. A look into the sometimes surprising, sometimes stubborn nature of the creative process, and how we find our way through it.

Navigating the process
18:00 - 18:30

Maria and Sanne share what recent projects taught us about shaping ideas. Spoiler: it rarely goes as expected. A look into the sometimes surprising, sometimes stubborn nature of the creative process, and how we find our way through it.

Navigating the process
20:00 - 20:30

Maria and Sanne share what recent projects taught us about shaping ideas. Spoiler: it rarely goes as expected. A look into the sometimes surprising, sometimes stubborn nature of the creative process, and how we find our way through it.

Navigating the process
20:00 - 20:30

Maria and Sanne share what recent projects taught us about shaping ideas. Spoiler: it rarely goes as expected. A look into the sometimes surprising, sometimes stubborn nature of the creative process, and how we find our way through it.

The graduation process
19:00 - 19:15

Intern Seçil takes the mic to share her graduation project: a mixed media installation shaped by her own design process. Expect a personal take, a few honest lessons, and plenty of space for questions.

The graduation process
19:00 - 19:15

Intern Seçil takes the mic to share her graduation project: a mixed media installation shaped by her own design process. Expect a personal take, a few honest lessons, and plenty of space for questions.

The graduation process
21:00 - 21:15

Intern Seçil takes the mic to share her graduation project: a mixed media installation shaped by her own design process. Expect a personal take, a few honest lessons, and plenty of space for questions.

The graduation process
21:00 - 21:15

Intern Seçil takes the mic to share her graduation project: a mixed media installation shaped by her own design process. Expect a personal take, a few honest lessons, and plenty of space for questions.

Live screen printing
17:00 - 18:00

Swing by Tom and Merels print station and watch the ink hit the fabric. We’re screen printing a limited edition BW H tote bag – made on the spot, yours to take home (while supplies last).

Live screen printing
17:00 - 18:00

Swing by Tom and Merels print station and watch the ink hit the fabric. We’re screen printing a limited edition BW H tote bag – made on the spot, yours to take home (while supplies last).

Live screen printing
18:30 - 19:30

Swing by Merels print station and watch the ink hit the fabric. We’re screen printing a limited edition BW H tote bag – made on the spot, yours to take home (while supplies last).

Live screen printing
18:30 - 19:30

Swing by Merels print station and watch the ink hit the fabric. We’re screen printing a limited edition BW H tote bag – made on the spot, yours to take home (while supplies last).

Live screen printing
20:30 - 21:30

Swing by Merels print station and watch the ink hit the fabric. We’re screen printing a limited edition BW H tote bag – made on the spot, yours to take home (while supplies last).

Live screen printing
20:30 - 21:30

Swing by Merels print station and watch the ink hit the fabric. We’re screen printing a limited edition BW H tote bag – made on the spot, yours to take home (while supplies last).

Afterparty Leeuwarden
22:00 - 01:00

Still buzzing after all those agency visits? Swing by Sophias, right across from the station, for the afterparty. Stick around for good music, better company, and a well-earned drink: the first one’s on MICA.

Afterparty Leeuwarden
22:00 - 01:00

Still buzzing after all those agency visits? Swing by Sophias, right across from the station, for the afterparty. Stick around for good music, better company, and a well-earned drink: the first one’s on MICA.

Afterparty Groningen
22:00 - 01:00

Done exploring? Head to De Uurwerker to keep the night going. Catch up with creatives from other agencies, swap stories, grab a drink (first one’s on MICA), and maybe hit the dance floor while you’re at it.

Afterparty Groningen
22:00 - 01:00

Done exploring? Head to De Uurwerker to keep the night going. Catch up with creatives from other agencies, swap stories, grab a drink (first one’s on MICA), and maybe hit the dance floor while you’re at it.

agencies

map view

Diepzeekonijn

Concept
Photo/video
Neutronstraat 7-16
9743 AM, Groningen

Compion

Concept
Strategy
Design
Online marketing
Web
Photo/video
Legedyk 4
8935 DG, Leeuwarden

MICA / Brandmerk & Okkinga / Visuele Vertalers

concept
strategy
design
online marketing
web
photo/video
Sixmastraat 15
8932PA, Leeuwarden

Puuridee

Design
Concept
Strategy
Aweg 13
9718 CT, Groningen

Concept7

Concept
Strategy
Design
Online marketing
Web
Peizerweg 97
9727 AJ, Groningen

2-inch

Design
Web
Photo/video
Blokhuisplein 40
8911LJ, Leeuwarden

Nattevingerwerk

Design
Concept
Lübeckweg 2
, Groningen

Junction creative + digital agency

Concept
Strategy
Design
Online marketing
Web
Photo/video
Lange marktstraat 1
8911 AD, Leeuwarden

Brand Creatives

Concept
Strategy
Design
Social
Photo/video
Boumaboulevard 91-93
9723 ZS, Groningen

Mooiedingenmakers

Concept
Production
Design
Bagijnestraat 64
8911 DS, Leeuwarden

YFK Research & Marketing

Concept
Online marketing
Strategy
Westerkade 16-3
9718 AS, Groningen

Dizain

Design
Concept
Strategy
Web
Helperpark 274
9723 ZA, Groningen

PINK

Concept
Strategy
Design
Online marketing
Photo/video
Gedempte Zuiderdiep 24
9711 HG, Groningen

Buro Open

Concept
Strategy
Design
Online marketing
Web
Photo/video
Noorderhaven 21
9712 VG, Groningen

G2K Brand Design Agency

Concept
Design
Photo/video
Strategy
Web
Ubbo Emmiussingel 19
9711 BB, Groningen

BW H ontwerpers

Concept
Strategy
Design
Web
Emmakade 74 A
8933 AV, Leeuwarden

Afterparty @ Sophias Leeuwarden

afterparty
Lange Marktstraat 1
8911 AD, Leeuwarden

Afterparty @ Uurwerker Groningen

afterparty
Uurwerkersplein 1
9712 BH, Groningen

tickets

A ticket will grant access to the full program of Open Agency Night on April 17. There will be plenty of talks, workshops and fun activities to attend. Pick your program and visit the agencies that inspire you.

What’s included?

  • Access to all participating agencies
  • Access to all activities
  • Drinks & bites
  • Afterparty ticket
Order tickets

faq

General

When will Open Agency Night take place?
On April 17, 2025 from 17.00 until 22.00 + an afterparty in Groningen and Leeuwarden starting at 22.00 h.
Where does Open Agency Night take place?
At the offices of various advertising agencies in Leeuwarden and Groningen. The perfect place to get a sense of the culture and meet some creatives in their natural habitat. Check out the map!
Why Open Agency Night?
Open Agency Night was founded to give creatives, marketeers, advertising professionals and young talent an opportunity to see what’s behind - otherwise closed - doors. It also shows that there is plenty of established and promising creative talent in the North.
Who is Open Agency Night for?
Open Agency Night is meant for creatives, marketeers, advertising professionals, students and everyone else who’s curious about the creative industry.
Who is behind Open Agency Night?
Open Agency Night is powered by MICA. The 2025 edition is organized by MICA, BW H and Junction. All participating agencies are responsible for their own program.

Tickets

What does a ticket cost?
Only €12,50, and €7,50 for students. Great deal, right?
What does my ticket include?
You’ll receive a wristband that allows you entry to any program you want to visit. If you’ve bought a student ticket you have to bring your student card. So, don’t forget!
Where can I pick up my wristband?
You can pick up your wristband at the first agency you visit, after you’ve shown and scanned your ticket. When you’ve received your wristband you can visit any agency you want to. We may ask for ID, to check if you are 18+ before offering you a beer.
How will I receive my ticket?
You will receive an email with a digital copy of your ticket. You need to show this copy when you pick up your wristband.
What's my wristband for?
Your wristband allows you to attend any part of the program you want.
Until when can I order a ticket?
Until they are sold out. On the day of the event, you can still order your ticket on our website. It is not possible to pay cash at the door.
Where can I order a ticket?

Transportation

How will I get to the locations?
All agencies are easy to reach by public transportation or bike (when you stay in Groningen or Leeuwarden). There's a train connection between the cities!

Joining

Can our agency participate?
Cool you’re considering! Open Agency Night is meant for creative agencies only, with a minimum of five employees. Applications for next year are always welcome (info@openagencynight.nl).

Press

Who can I contact for more information?
Send an email to info@openagencynight.nl. We’re happy to help!
Order tickets